Google kooperiert mit Bertelsmannvom 10.09.2004 Wie in dem IPO Papier von Google zu lesen ist übernimmt Bertelsmann für Google die Fakturierung, Prüfung der Kreditwürdigkeit und den Einzug der Kosten für Adsense Anzeigen. Google hat sich zu diesem Schritt entschlossen, da keine Erfahrungen in dem Bereich vorliegen und Google das Risiko eines Fehlers nicht eingehen möchte. Die Bertelsmann Stiftung hat in der Vergangenheit Google immer wieder angegriffen und vorgeworfen, dass die Trennung von bezahlten Anzeigen und Suchergebnissen nicht klar ersichtlich ist und das Google seine Marktmacht mißbrauche. Google nahm auch nicht an der von der Bertelsmann Stiftung im Mai 2004 durchgeführten Suchmaschinen Tagung in Berlin teil.
>>> ...We have entered into an arrangement to transfer our worldwide billing, collection and credit evaluation functions to a third-party service provider, Bertelsmann AG; however, we cannot be sure that the arrangement will be completed and implemented. The third-party provider will also track, on an automated basis, a majority of our growing number of AdSense revenue share agreements. These functions are critical to our operations and involve sensitive interactions between us and our advertisers and members of our Google Network. If we do not successfully implement this project, our business, reputation and operating results could be harmed. We have no experience managing and implementing this type of large-scale, cross-functional, international infrastructure project. We also may not be able to integrate our systems and processes with those of the third-party service provider on a timely basis, or at all. Even if this integration is completed on time, the service provider may not perform to agreed upon service levels. Failure of the service provider to perform satisfactorily could result in customer dissatisfaction, disrupt our operations and adversely affect operating results. We will have significantly less control over the systems and processes than if we maintained and operated them ourselves, which increases our risk. If we need to find an alternative source for performing these functions, we may have to expend significant resources in doing so, and we cannot guarantee this would be accomplished in a timely manner or without significant additional disruption to our business.... <<< |
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